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Gears of War Invades Sin City Capturing Eight Statues at the 10th Annual Interactive Achievement Awards

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CALABASAS, CA – February 9, 2007 – Epic Games’ “Gears of War” emerged as the evening’s bigg winner last night at the 10th Annual interactive Achievement Awards hosted by The Academy of Interactive Arts & Sciences (AIAS), taking eight coveted Interactive Achievement
Award statues, including Game of the Year honors. Nintendo’s “Wii Sports” pulled in the second most awards with three wins at the star-studded event hosted by comedian Jay Mohr at “The Joint” in the Hard Rock Hotel & Casino in Las Vegas, NV.

For the first time, the AIAS honored former president of Nintendo of America, Minoru Arakawa, and chairman emeritus of Nintendo of America, Howard Lincoln with Lifetime Achievement Awards. The AIAS also inducted video game pioneer Dan Bunten (known later in
life as Danielle Bunten Berry) as the tenth member of its Hall of Fame.

The Interactive Achievement Awards is a peer-based award that recognizes the outstanding products, talented individuals and development teams that have contributed to the advancement of the multi-billion dollar worldwide entertainment software industry.

“Last night, we recognized the brightest and most innovative in video games in what can be considered one of the best years the video game industry has seen,” said Joseph Olin,
president, AIAS.

The winners in each category are as follows:

I. GAME OF THE YEAR:

a. Overall
• Gears of War (P: Microsoft Game Studios, D: Epic Games, Producer: Rod Ferguson, Game Director: Michael Capps, Creative Director: Cliff Bleszinski)

b. Computer
• Elder Scrolls IV: Oblivion (P: 2K Games, D: Bethesda Softworks, Executive Producer: Todd Howard)

c. Console
• Gears of War (P: Microsoft Game Studios, D: Epic Games, Producer: Rod Ferguson, Game Director: Michael Capps, Creative Director: Cliff Bleszinski)

d. Handheld Game of the Year
• Nintendo Brain Age (P: Nintendo, D: Nintendo, Producer: Shinya Takahashi, Game Director: Kouichi Kawamoto, Creative Directors: Kouichi Kawamoto, Noriko Kitamura, Masamichi Sakaino, Shinji Kitahara, Yoshinori Katsuki, Tadashi Matsushita, Masura Nishida)

II. OUTSTANDING INNOVATION IN GAMING

• Wii Sports (P: Nintendo, D: Nintendo, Executive Producer: Satoru Iwata, Producer: Katsuya Eguchi, Game Directors: Keiza Ohta, Takayuki Shimamura, Yoshikazu Yamashita)

III. OUTSTANDING ACHIEVEMENT:

a. Animation
• Gears of War (P: Microsoft Game Studios, D: Epic Games, Producer: Rod Ferguson, Game Director: Michael Capps, Creative Director: Cliff Bleszinski)

b. Art Direction
• Gears of War (P: Microsoft Game Studios, D: Epic Games, Producer: Rod Ferguson, Game Director: Michael Capps, Creative Director: Cliff Bleszinski)

c. Soundtrack
• Guitar Hero 2 (P: Activision/Red Octane, D: Harmonix, Producer: John Tam, Game Director: Daniel Sussman, Creative Director: Josh Randall)

d. Original Music Composition
• LocoRoco (P: Sony Computer Entertainment, D: Sony Computer
Entertainment, Producer/Game Director/Creative Director: Tsutomo Kouno)

e. Sound Design
• Call of Duty 3 (P: Activision, D: Treyarch, Producer/Game Director/Creative Director: Treyarch)

f. Story and Character Development

• The Legend of Zelda: Twilight Princess (P: Nintendo, D: Nintendo, Producer: Shigeru Miyamoto, Game Director: Eiji Aonuma, Executive Producer: Satoru Iwata)

g. Game Play Engineering

• Wii Sports (P: Nintendo, D: Nintendo, Executive Producer: Satoru Iwata, Producer: Katsuya Eguchi, Game Directors: Keiza Ohta, Takayuki Shimamura, Yoshikazu Yamashita)

h. Online Game Play
• Gears of War (P: Microsoft Game Studios, D: Epic Games, Producer: Rod Ferguson, Game Director: Michael Capps, Creative Director: Cliff Bleszinski)

i. Visual Engineering

• Gears of War (P: Microsoft Game Studios, D: Epic Games, Producer: Rod Ferguson, Game Director: Michael Capps, Creative Director: Cliff Bleszinski)

j. Game Design
• Wii Sports (P: Nintendo, D: Nintendo, Executive Producer: Satoru Iwata, Producer: Katsuya Eguchi, Game Directors: Keiza Ohta, Takayuki Shimamura, Yoshikazu Yamashita)

IV. OUTSTANDING CHARACTER PERFORMANCE:

a. Male
• Gears of War (P: Microsoft Game Studios, D: Epic Games, Producer: Rod Ferguson, Game Director: Michael Capps, Creative Director: Cliff Bleszinski)

b. Female
• Viva Piñata (P: Microsoft Game Studios, D: Rare, Producer/Game
Director/Creative Director: Greg Mayles)


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