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EA SPORTS, ESPN.com and SportsNation Introduce Fan-Powered Madden NFL 12: Club 100 Campaign

EA SPORTS, ESPN.com and SportsNation Introduce Fan-Powered Madden NFL 12: Club 100 Campaign

Platform: Xbox 360
Category: Sports

EA SPORTS, ESPN.com and SportsNation are once again giving fans an opportunity to make their voices heard in Madden NFL 12 leading up to the game’s release on August 30. At the stroke of midnight on Monday, August 22, fans will be able to log onto ESPN.com to vote for the five athletes that will be bestowed the coveted 100 rating in five distinct Madden NFL 12 categories in a campaign entitled Club 100.

Each day from August 22-26, SportsNation.com will unveil a new skill category to vote amongst five candidates, each of which is highly debatable among NFL fans and Madden players. The categories include: Throw Accuracy, Elusiveness, Hit Power, Spectacular Catch and Speed. The winning athlete in each category will be announced on SportsNation on Friday, August 26 and their 100 rating will be added to Madden NFL 12 via downloadable roster update* during the opening week of the NFL regular season.

Much like the Madden NFL 12 Cover Vote, Club 100 will involve a variety of promotions across ESPN platforms. Leading up to and throughout the week of voting, exclusive Club 100 content will be featured on SportsNation, SportsNation.com and through their social media pages including Facebook, Twitter (with the hashtag #Club100) and YouTube. Content featured on ESPN.com will include a live comments section, video and other exclusive web content. Fans on the go will also be able to vote via ESPN Mobile.

The schedule of categories and the five athletes in the running for each are as follows:

Date Category Athletes
Mon, Aug 22 Throw Accuracy Tom Brady
Drew Brees
Peyton Manning
Philip Rivers
Aaron Rodgers
Tue, Aug 23 Elusiveness Jamaal Charles
LeSean McCoy
Adrian Peterson
Ray Rice
Danny Woodhead
Wed, Aug 24 Hit Power James Harrison
Ray Lewis
Clay Matthews
Rey Maualuga
Patrick Willis
Thu, Aug 25 Spectacular Catch Dez Bryant
Braylon Edwards
Larry Fitzgerald
Calvin Johnson
Brandon Lloyd
Fri, Aug 26 Speed Jamaal Charles
Jacoby Ford
Devin Hester
DeSean Jackson
Chris Johnson

More than 12.7 million votes were logged overall selecting Peyton Hillis in the Madden NFL 12 Cover Vote campaign which ran from March 21 – April 27 through ESPNSportsNation.com online and via the mobile Web. With deep integrations across multiple ESPN platforms, including TV, radio, online, mobile, social media, ESPN Deportes and more, Hillis defeated Vick by a final margin of 65.6% to 34.4%. Fans rallied behind Hillis as he continually ousted higher seeded players in the bracket-style voting campaign, including No. 7 seed Ray Rice (Baltimore Ravens), No. 2 seed Matt Ryan (Atlanta Falcons), No. 6 seed Jamaal Charles (Kansas City Chiefs), and No. 1 seed Super Bowl XLV MVP Aaron Rodgers (Green Bay Packers).

Madden NFL 12 continues the rich tradition of the storied franchise by bringing fans closer to the NFL than ever before, featuring all 32 teams, stadiums, and your favorite players in the league. Madden NFL 12 transforms on-field action and core gameplay modes, driving innovation in six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team; and Online Communities. Whether battling your rivals on the couch or online, leading your favorite team to the Super Bowl in Franchise mode, or building the ultimate dream team in Madden Ultimate Team, Madden NFL 12 is True to the NFL, True to the Franchise, True to the Game.

Madden NFL 12 will be available August 30 on the Xbox 360® video game system from Microsoft, PlayStation 2 and PlayStation 3, Wii™, and PSP® (PlayStation®Portable) handheld entertainment system. Simultaneous mobile releases of Madden NFL 12 will be available for iPad™, iPod® touch, Android and feature phones. Fans can visit www.ea.com/madden-nfl to learn more about Madden NFL 12 pre-order opportunities.


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