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Canada front and centre at Germany’s gamescom

Canada front and centre at Germany’s gamescom

Platform: Nintendo Wii
Category: Miscellaneous

The Canadian video game industry will be prominently featured at gamescom in Cologne, Germany. Canadians in attendance – including the Entertainment Software Association of Canada (ESAC), numerous Canadian companies and six provinces – will promote their creative and technical expertise to attendees of one of the largest video game and consumer electronics show in the world. Canada is the first ever official partner country and will be featured in its own pavilion at gamescom.

“Canada’s industry is made up of over 250 companies that employ over 14,000 people. Our nation’s highly trained workforce is a key contributor to the global video game industry,” says Danielle Parr, Executive Director of the Entertainment Software Association of Canada. “Not only do we have a highly skilled labour pool, but governments here are investing in the development of a digital economy of next generation technical and creative jobs,” she added during gamecom’s opening press conference today.

Canada is currently the world’s third most successful video game producing country with impressive historic and projected future growth rates. In addition to competitive tax credits, companies operating in Canada benefit from free trade agreements and government policies that enable the free flow of goods, services and personnel across our borders, attracting investment and ensuring access to global markets.

The Canada pavilion will be located in Hall 4.2 at gamescom, Europe’s largest trade fair for interactive games. Last year the event attracted almost 250,000 visitors and over 450 exhibitors from 31 countries. Attendees will be able to try out the latest games and celebrate the video game community.

ESAC is the voice of the dynamic and growing video and computer game industry in Canada which employs over 14,000 people. Association members include the nation’s leading entertainment software developers and publishers including Electronic Arts, Ubisoft, Activision Blizzard, Microsoft Canada, Nintendo of Canada, Sony Computer Entertainment Canada, Disney Interactive Studios, THQ, Warner Brothers Interactive Entertainment and Take Two Interactive, as well as distributors Solutions2Go and Team One Marketing. In 2009, Canada’s video game industry accounted for more than $2 billion in retail sales of entertainment software and hardware and contributed over $1.7 billion in direct economic activity to the Canadian economy.


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