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I-play Announces Strong Support for Android

I-play Announces Strong Support for Android

Platform: Wireless Devices
Category: Cell Phones

Oberon Media, the world's leading multi-platform casual games company, today announced its strong support of Android. Through its publishing division, I-play, the company has planned a full lineup of compelling games for Androidâ„¢-powered mobile devices for 2010. In addition to debuting beloved I-play franchises including Fast & Furious, Deal or No Deal and Bubble Town on a new platform, Oberon will continue to differentiate itself in the Android Market with the integration of connected social and micro-transaction features into its Smartphone games.

"I-play has been providing high-end gaming content for mobile devices since the creation of this genre," said Keith Adair, Global VP Sales & Marketing, Mobile at I-play. "We will be ramping up our focus on the Smartphone market in 2010, especially on Android. This promising platform has a potential for a wide reach and a user-friendly, high-quality, socially-connected gaming experience, that will ensure that the Android market continues to grow for a very long time."

I-play is announcing an initial lineup of games that features titles based on ever-popular franchises including: Deal or No Deal: Around the World, Bubble Town 2, Turbo Subs, Paradise Quest, Artist Colony, and Fast & Furious: Adrenaline. The company has strong relationships with the same wireless carriers, handset manufacturers and distribution partners as Android, which enables them to maximize the value for the consumer.

I-play is well known in the industry for creating top-quality games and will continue to take this level of quality to Android while leveraging the innovative platform and hardware. Each Android game will contain high-quality graphics and gameplay and I-play will be introducing social and micro-transaction features that will allow the user to enjoy and share the experience anywhere and anytime.


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